The Dangdang expressed its focus this year will be transferred to the department store retail business up, the target is bigger and the sales volume of cosmetics, household goods, baby products, and strive to these three main objectives of the category to do the online retail market share in the first, the future year sucked goal of apparel, shoes, small digital to do the online retail market sales of the first.
In accordance with the above planning department store sales accounted for 25% of the the Dangdang overall revenue next year will account for half of the total revenue.
Yellow revealed Dangdang next year likely will consider to launch its own brand of clothing or bags, but will only be involved in the basic models and classic products, by the amount depend on the scale for the customer to create value, and not involved in the fashion section products. Fashion models more suitable associates business operations.
“However, the own-brand models at best Dangdang department store business supplement, because of the narrow audience of a single own-brand products, it is difficult to do large scale.” Yellow said.